HOMELABSABOUTCONTACT

Hi, I’m Daniele Denaro
Creative Technologist at The Storytelling Company (TSC) — creator of Cubica Creative Labs
I work at the intersection of storytelling and technology: real-time 3D, interaction, data art, AI, and digital experiences. Over the last 15+ years, I’ve worked across the UK, Italy, Luxembourg, France, and the Netherlands, building a practice that’s equal parts craft, systems thinking, and human communication.
My role is often to translate: turning complex ideas into clear narratives, and turning narratives into prototypes that people can actually react to. I’m happiest when imagination and technical precision pull in the same direction.

Cubica is my creative lab:
a place to explore how stories are shaped by tools, by teams, and by attention.
It’s where I prototype ideas, document what I learn, and bring that learning into talks, workshops, and collaborations.
You’ll find three currents running through everything here:
Cubica also supports a small but growing network of creatives in the Netherlands, with the aim of building more spaces to meet, exchange, and create.

Bring a question, a spark, or a half-formed thought. From stages to team rooms to small experiments and occasionally a meetup with the local creative community
Cubica is open to conversations and connections.
Topics & Methods
Clarity facilitation | Storytelling & narrative | Creative technology | Prototyping & iteration | Real-time tools | Systems thinking | Technical planning | Team leadership




Hi, I’m Daniele Denaro
Creative Technologist at The Storytelling Company (TSC) — creator of Cubica Creative Labs
I work at the intersection of storytelling and technology: real-time 3D, interaction, data art, AI, and digital experiences. Over the last 15+ years, I’ve worked across the UK, Italy, Luxembourg, France, and the Netherlands, building a practice that’s equal parts craft, systems thinking, and human communication.
My role is often to translate: turning complex ideas into clear narratives, and turning narratives into prototypes that people can actually react to. I’m happiest when imagination and technical precision pull in the same direction.

Cubica is my creative lab:
a place to explore how stories are shaped by tools, by teams, and by attention.
It’s where I prototype ideas, document what I learn, and bring that learning into talks, workshops, and collaborations.
You’ll find three currents running through everything here:
Cubica also supports a small but growing network of creatives in the Netherlands, with the aim of building more spaces to meet, exchange, and create.

Bring a question, a spark, or a half-formed thought. From stages to team rooms to small experiments and occasionally a meetup with the local creative community
Cubica is open to conversations and connections.
Topics & Methods
Clarity facilitation | Storytelling & narrative | Creative technology | Prototyping & iteration | Real-time tools | Systems thinking | Technical planning | Team leadership

