Labs is the open playground of Cubica. It’s where ideas are free from the demands of client briefs and can take shape in their rawest form — sometimes technical, sometimes social, always exploratory.

 

This is the part of Cubica dedicated to curiosity: a space to test concepts, push methods, and explore narratives that might not yet have a destination.

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While many experiments in Labs revolve around data, real-time 3D, or interactive art, this is also the place for wider creative initiatives. Here you’ll find books, writings, and interviews that question culture as much as they do technology, alongside podcasts and conversations that aim to capture ideas in motion. It’s an area that holds both prototypes and reflections, sketches and dialogues.

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Labs is not defined by finality, but by exploration. Each initiative — whether technical prototype, artistic experiment, or cultural reflection — is part of an ongoing process of discovery. Some evolve into large-scale projects, others remain as intimate studies, but all contribute to the vision of Cubica Creative Labs: a space where curiosity is given form and ideas can grow in unexpected directions.