SAPPHIRE 2024
SAPPHIRE 2024
Every year, SAP hosts Sapphire, its premier global marketing event, bringing thousands of attendees to Orlando and Barcelona.
For the 2024 edition, the central showcase was transformed into an immersive environment where complex enterprise solutions could be experienced through space, storytelling, and design
This project was created as part of my role at TSC, The Storytelling Company. It is shared here for portfolio purposes, with full respect to the ownership rights of the original client.
The design approach extended beyond the spatial layout into content creation, shaping the visual language of the showcase to ensure SAP’s innovations were accessible and engaging.
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A wide range of bespoke 3D environments and crafted visuals were developed, appearing as both video and still imagery throughout the exhibition space.
These elements surrounded visitors and reinforced the narrative at the heart of Sapphire 2024.
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The result was a cohesive and memorable showcase that connected with thousands of attendees across two continents, later evolving into installations within SAP Experience Centers worldwide.
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